How do you get people to watch the entire video? We’ve seen a lot of videos on our Creator Insider channel About the audience retention feature. And you now know the YouTube system in search And Discovery loves videos that people love And an excellent way To determine this, is audience retention. But from a content strategy standpoint, From a creative strategy, How to keep followers following you? I’m Matt Koval, and I want to give you six ideas On how to keep followers following your video.
Let us start. I have my notes here. And the number one is a “strong cause for suspicion”. There’s a reason this video won’t start With the phrase “Hello Creator Insiders.” My name is Matt Koval.
I’m the YouTube Creator Coordinator. how are you? I hope you are fine.
It’s raining a little bit here. No, I didn’t start with all of that.
You start with what I think you care about, Which is what I clicked, How to increase audience retention for your videos. So if you can, when you think about how to design Your video or how to write your script, List what they care about up front. Check if you can raise the value of the video in advance Something tempting helps people know They must stay. Second, “delivery speed.” I’m not usually a quick talker, But when I’m in front of the camera, I am trying to increase the speed, and I am trying to increase my energy My speed of delivery and my positivity.
Because you have options, you have millions of options Another thing you can watch is now.
So, I want to try a delivery This information as quickly as possible. So when you create videos, raise your energy level. Try to speak a little faster than usual And using jump cuts to cut out all um and uh. Number three.
“Add a lot of visuals”, If you can, or mix sites. Now you might know Casey Neistat, Very talented filmmaker and vlogger But it does record a vlog on many different sites. And if you’re paying attention For how he creates his videos, He tells a story like everyone else, Directly to the camera, But it doesn’t sit in one place all the time. He is trying to get up and trying to change the angle And he goes here and there.
I don’t have time to do that now.
So I hope you stay with me. But if you can show a lot of people visuals, Be it graphics, animation, or at least Move the camera and show people different locations, It can really help maintain their attention. Well number four is Drama and Conflict. Here in the United States we have these offers Like Dateline or 2020, And they are incredibly captivating. I can’t watch one of those series, even for one minute.
Without getting caught up in it. So, is there anything about what you do Can it generate some drama or conflict? I hope it is not a real drama or conflict, But drama and conflict can really grab people’s attention. Number five, “grand climax.” Is there anything you can put in the end From the video, this really exciting moment That people will wait for them anxiously?
We’ll go to another content creator A favorite of my son is MrBeast. And we saw a video a while ago about MrBeast Buys the largest fireworks fireworks can be bought. Its price was $ 600,000. But the video started setting off firecrackers Its price is one dollar, so it started slowly and slowly It climbs to higher and more expensive fireworks. At the end of the video, There was a moment of great climax He set off fireworks worth $ 600,000.
that’s what I mean. Can you put anything in the end From your video where people will really stay for it Are craving him? What is the climax of this video? I didn’t set him a climax, it was probably number six, This might be the best, and maybe not.
Number six, “Public Loyalty.
” When your fans and viewers are They look like you, they tend to watch longer. All the work you do is to build a fan base All weekly videos or daily videos, You are building that bond Or that relationship with your audience, And this really helps retain your audience In my opinion, this will keep your followers following you. So let’s summarize here. We have a strong reason to get stuck at first, We have speed in delivery and power, Try to make it sexy, We have a lot of visual elements And many more sites, if you can.
Number four is some drama or conflict, If you can create that, maybe there is some suspense.
Number five is the big climax Near the end of your video. And you’ll talk about this first, On the hook, to see if you can lead people Along near the end, the big climax moment. And the sixth is the loyalty of the public. All the work that you do, really helps create this bond It will get people to view more of your content.
I’m Matt Koval.
Thanks for following. Check out all the videos on this channel About audience retention. There are some great new features to help you understand Retain audience and when to come viewers And they stay longer in your videos, So check those out. Thank you for staying till the end. Are you still here?
You are great, I appreciate your patience.
Well, be on your own..