Aside from pricing concerns, the pandemic heightened preventative health awareness and the need for products with enhanced nutritional components. Parents are scrutinizing ingredients and seeking fresh items or those with free-from or functional health claims (i.e., energy boosting, immune boosting).
While some may trade down to more affordable alternatives, we don’t anticipate that parents will completely sacrifice quality and healthfulness when buying their children snacks, regardless of income level. Having a private brand presence in fresh and free-from or functional snacks is more important than ever as many parents will not sacrifice quality, health, and functional attributes, but may switch from more expensive national brands.
Convenient snacking options should not take a back seat, as post-pandemic routines of in-person learning and extracurricular activities have returned. It’s no surprise that 39% of parents anticipate buying more snack, nutrition, and performance bars in 2022, as 87% feel that they are good for when they are in a hurry. Private brands can win with all consumers by leading with quality, staying up-to-date on important health and wellness claims, and putting forth convenient solutions.