Striking the balance: How to create compelling Nutri-Score and HFSS snacks –

Striking the balance: How to create compelling Nutri-Score and HFSS snacks -

The pandemic was instrumental in honing an already growing focus on health, and today  50% of consumers are looking for healthier snacks all or most of the time, according to Mintel. In the post-COVID climate, consumers are also scrutinising labels more, which has boosted the number of new product (NP) launches with health and wellness claims.

Euromonitor data places EMEA as the largest snack market globally and predicted to have a 5% CAGR between 2021 and 2026. It is growing so fast that almost 60% of consumers have ditched the traditional three meals to take up all-day grazing on snacks.

“However, while consumers are increasingly demanding and exploring snacks, there is a growing consumer appetite for snacks that are guilt-free,” ​Janin Zippel, strategic marketing manager, Bakery, Snacks & Confectionary, EMEA at Ingredion, told BakeryandSnacks.

The biggest consumer demands are for snacks that are ‘low in sugar’, ‘low salt’, ‘high in protein’ and ‘high in fibre’, as well as ‘reduced, low or fat-free’, particularly across categories including crackers, savoury snacks, cereal bars or biscuits.

Zippel said the demand for plant-based snacks has also risen, with NP launches featuring a plant-based claim increasing by a CAGR of 60% globally.

“This can be attributed to the fact that while 5% of millennials are already meat-free [Euromonitor], more consumers are changing their diets to become flexitarian, vegetarian or vegan,”​ she said.

“Driven by a growing number of those diagnosed with coeliac disease, and a growing number of consumers choosing to eliminate gluten from their diets for health and wellness reasons, there is also a clear and growing demand for gluten-free snacks.”

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About the Author: Eugene Berry